“…to reach our ultimate goal of zero deaths on the road!”
I’m not sure that’s an exact quote of the PSA I’ve been meaning to blog about, but it’s as close as hearing it on the radio and remembering I wanted to mention it, then jumping (… all right, rolling rather stiffly) out of bed can get it.
I think it’s a drunk driving PSA. Doesn’t really matter, because it’s stupid. There is no way you can get “zero deaths on the road.” The notion of a government action HAVING that as a goal means one of two things: someone has no sense, or someone realized how to make sure that their job will go on forever.
Maybe I’ve been reading too much Robin McKinley, but this seems awful symbolic: a quest that can never be finished, and inch by inch new rules will be imposed – “optional” to the states, but with the lovely carrot of getting some of the tax dollars from their citizens back in grants – in a vain (I hope) attempt to reach zero on the diminishing returns. Why do I hope it’s a vain attempt? Because I can think of two ways to make it work—make sure there is no-one on the roads, and destroy the roads.
Sorry so short, I’m heading back to bed. Just wanted to point out that the law of diminishing returns is not one that can be ignored while you hope no authority will call you on it.