Interesting Information

As I’ve blogged before, other authors I’ve talked to who write in the romance genres have complained of higher return rates for those books than for other genre novels they write. It has nothing to do with quality — usually — but more to do with a certain set of readers. Don’t get me wrong. Most romance genre readers are wonderful fans who would never think about buying a book, reading it and then returning it. However, there is a subset of readers who have no problem doing just that. It isn’t unusual for romance genre authors to have a return rate of 10% or more. Since KU premiered, my return rate for those particular novels has dropped dramatically. It is now at the same level as my other books, below 1% for most novels.

via Oh the whining and whinging | madgeniusclub.

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